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Owens Community College knew they needed to reach high school seniors. We knew we’d better do it quickly, or this audience would move on.
Hart developed a series of video messages that were long on information, but short on length. We told complete stories in 15 seconds or less. Each video begins with a compelling statement that speaks directly to the audience. We wanted them to think. About their future. And how Owens Community College could prepare them for a successful career.
More than messaging drove this campaign. Our strategy of placing these videos only on social media platforms was spot-on for this audience. So was the writing and contemporary art direction and design specifically for mobile technology.