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Easy recipes using simple ingredients. That’s what’s most important to Life Hackers and Food Lovers, who are a majority of the Bob Evans Farms target audience. Also important: Facebook, YouTube and Instagram, their preferred media channels and outlets for sharing ideas. To take advantage of this, we developed a series of high-energy, stop-motion digital videos showing just how easy it is to make simple, mouth-watering recipes when your ingredients include Bob Evans products.
To promote three new recipes, we helped Bob Evans Farms create tasty-style videos to appeal to its target audience – people who love to consume video content through social channels.