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MARK LOTENERO

Director, Business Development

E mlotenero@hartinc.com

T 419.893.9600

F 419.893.9070

BRITTANY FULTON

Human Resources Leader

E bfulton@hartinc.com

T 419.893.9600 Ext. 147

F 419.893.9070

Jeff Lutz – VP, Corporate Communications & Content

For many prospective and current clients, the idea of having that big moment over social media can be extremely intoxicating. We all want to think we’re the ones creating the “viral moment.” But what happens when there’s a viral moment and you weren’t the one to start it? More so, what if the moment...

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Anthony Hiss – Project Manager

Take a look at the most effective brands on social media and you’ll notice a common thread – consistent messaging and branding. It’s part of what makes them so effective. Unfortunately, that’s not always the norm. We see marketers struggle with this all the time. The experience from one social network to another can often feel disjointed, which isn’t surprising. It’s difficult to present a cohesive message across all social platforms, because the strategies required to excel on each of these networks are very different.

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