By now, you’ve probably formed opinions on millennials as a consumer group. (As you may know, it’s one of the most researched consumer groups in history.) I won’t attempt to guess what those opinions might be, but I wonder when they were last updated?
Maybe it’s time. Because, like all of us, mil...
“Audience engagement” and “standard” should never be used in the same sentence.
Google the term “audience engagement” and see how many articles try to standardize which metrics matter most.
Conversations about audience engagement often connect with digital at some point. At Hart, we like to app...
There has been a seismic shift in channel planning for the home products category. Channel planning once consisted of mapping media and messages to specific touchpoints on a linear buying journey. The marketer’s role was to guide the customer through each stage and channel.
However, changes in con...
Why are people making home improvements? And how do baby boomer, Generation X and millennial spending compare?
We recently conducted a national survey of more than 600 consumers to gain a better understanding of the home improvement landscape in 2017. We’ve been sharing our insights in recent blogs.
At Hart, we truly enjoy working with a variety of clients. That said, we do specialize in a handful of industries, home products being one of them. And we’ve been curious about how consumers are going to spend their money in 2017 when it comes to home improvements. So, we reached out to people around the U.S. We think you’ll find the results valuable.