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“I’m driven by data, a strong will to learn how audiences make decisions, and a desire to invest every media dollar wisely.”
Susan has a passion for media that’s infectious. Whether she’s talking channel planning, buying strategies, consumer profiles or media usage by lifestyle, she makes crunching numbers fun. In addition, Susan has a particular interest in seeing that media and creative work hand-in-hand to craft unique solutions that take full advantage of what each medium has to offer.